October 14, 2025 
The countdown to ServiceNow World Forum 2025 in London (October 15, ExCeL) is on — and the spotlight is on AI, automation, and enterprise integration.
At Softphone.ai, we’re proud to be a Gold Sponsor of this year’s event, standing alongside ServiceNow as a Certified Build Partner helping organizations connect CRM, Contact Center, and ITSM ecosystems into one intelligent, AI-ready platform.
Our message is simple: AI can only deliver value when systems are connected — and Softphone makes that connection happen.
Why This Matters for ServiceNow Teams and Customers
In today’s enterprises, customer and employee experiences are often fragmented across multiple platforms — CRM, ITSM, HR, and Contact Center. That fragmentation limits the power of AI and automation.
Softphone bridges that divide. Our Smart Connectors unify ServiceNow with leading contact center and CRM platforms (including Genesys Cloud™, Amazon Connect, Salesforce, Microsoft Dynamics, SAP, and Oracle), ensuring that data flows seamlessly between systems to drive:
- 🚀 AI-driven automation across ITSM, CSM, and HR workflows.
- 🤝 Faster case resolution through omnichannel context and real-time interaction data.
- 💡 Actionable insights for agents and service teams powered by unified data and AI.
- 🧠 Enterprise-grade reliability, security, and compliance — trusted by 900+ customers worldwide.
For ServiceNow customers and partners, this means shorter deployment times, stronger adoption, and faster ROI.
What We’re Showcasing at ServiceNow World Forum London
At our booth, Softphone will demonstrate how ServiceNow + Contact Center + CRM can come together to deliver smarter, connected experiences powered by automation and AI.
Here’s what you can expect at the event:
🔗 For ServiceNow Teams & Partners
- Certified Integrations, Ready to Deploy: Available on both the ServiceNow Store and Genesys AppFoundry.
- Frictionless Workflow Automation: Seamlessly trigger ServiceNow actions from customer interactions in Genesys, Amazon Connect, or other platforms.
- Enterprise Reach: Deep integrations across SAP, Salesforce, Dynamics, and Oracle — enabling IT, service, and CX teams to work as one.
- Co-Innovation with ServiceNow: As a Certified Build Partner, Softphone contributes to expanding the Now Platform ecosystem with AI-ready connectors.
💬 For ServiceNow Customers
- Unified CX + ITSM: Combine customer support, IT operations, and HR workflows into one intelligent experience layer.
- AI + Automation in Action: See how Agent Assist, Case Summarization, and Next Best Action flow naturally across platforms.
- Proven Efficiency Gains: Reduce handling time, improve resolution rates, and empower employees with full context at every step.
- Trusted by Industry Leaders: Softphone supports global enterprises in Banking, Energy, Telecom, and Public Sector.
Why ServiceNow + Softphone Is the Winning Formula
As ServiceNow accelerates toward Autonomous IT and AI-First Operations, Softphone plays a pivotal role: ensuring that data, workflows, and customer context are always connected.
- 🔒 Certified and Secure: Our connectors meet the highest enterprise standards, validated by ServiceNow, Microsoft, and SAP.
- ⚙️ Integration Without Complexity: Off-the-shelf connectors that reduce integration time from months to weeks.
- 🌍 Scalable for Global Enterprises: Supporting thousands of users and millions of transactions daily.
- 💬 AI with Context: Enable ServiceNow and Contact Center AI to act on CRM and case data in real time.
Where to Find Us
📍 Visit the Softphone booth at ServiceNow World Forum London – October 15, ExCeL
Experience live demos featuring:
- ServiceNow + Genesys Cloud AI Integration for real-time case synchronization and agent assist.
- Next Best Action & Knowledge Base AI powered by unified CRM + ServiceNow data.
- ITSM + CSM automation for faster, smarter, connected service operations.
➡️ Book a meeting with our team during the event to explore how we can help your organization accelerate automation, enhance CX, and maximize ROI.
Final Word
For more than 20 years, Softphone has empowered enterprises to connect their systems, people, and data. As a ServiceNow Certified Build Partner and Gold Sponsor, we’re not just delivering integrations — we’re enabling the next generation of AI-powered service experiences.
At ServiceNow World Forum 2025, let’s redefine what’s possible when AI, automation, and enterprise data unite.
Join us in London and discover why Softphone.ai is the trusted integration partner for ServiceNow teams, partners, and customers worldwide.
