Glossary
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A
After-Call Work
Post-interaction tasks (notes, wrap codes, outcomes) required for compliance and analytics.
Agent Assist
Agent Assist is an AI feature that supports agents during live interactions by providing real-time suggestions, such as relevant knowledge base articles, customer sentiment, and compliance prompts.
AHT
Total time to handle an interaction (talk + hold + after-call work). Lower AHT often follows better identity, routing, and automation—without hurting quality.
AI Routing
AI Routing intelligently directs incoming customer interactions to the most suitable agent using real-time analytics, agent performance, sentiment, customer history, and business priorities.
AOV
Average revenue per order; increases when cross-sell is timely and relevant.
API
Real-time, governed calls between Genesys Architect and your CRM to read/write data during flows.
ARR
Normalized yearly subscription revenue; useful for prioritizing retention and save offers.
AX
The usability, speed, and cognitive load of the agent’s daily workflow—screen pops, controls, history, and guidance in one place—directly impacting productivity and quality.
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CLI
Caller-ID signals used to pre-identify the customer and fetch the correct profile before routing.
CRM (Customer Relationship Management)
A CRM (Customer Relationship Management) system is a platform that centralizes customer data and manages interactions across sales, service, and marketing.
CSAT
Surveyed satisfaction at interaction or journey level; sensitive to speed, accuracy, and proactive updates.
CTI
Native telephony controls and interaction data (answer, hold, transfer, record) available directly in the CRM workspace, enabling screen pops and efficient wrap.
CX
End-to-end quality of every interaction across channels (voice, chat, messaging, web/app) and moments (from authentication to follow-up). Great CX relies on fast recognition, relevant routing, and complete context in the agent desktop.
E
E.164 (Phone Format)
International standard for storing phone numbers; essential for deterministic matching across systems.
ETA
Promise of technician arrival or service window—critical for expectation-setting and perceived reliability.
External IDs
Genesys’ single-customer view and the cross-system identifiers that link a person across channels and sources.
F
FCR
Share of issues solved on the first touch; a leading indicator for satisfaction and cost.
FSM
Platforms coordinating technicians, schedules, and parts; when connected to the contact center, they eliminate blind spots.
FTFR
Field-service KPI: percent of jobs resolved on the first visit, influenced by parts, skills, and scheduling.
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Genesys Cloud CX
Genesys Cloud CX is a cloud-native contact center platform that delivers voice, digital, and workforce engagement capabilities on a scalable infrastructure.
Genesys CRM Integration
Genesys CRM Integration refers to the seamless connection of Genesys Cloud CX with Customer Relationship Management platforms like Salesforce, ServiceNow, SAP, and Microsoft Dynamics.
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Journey Analytics
Journey Analytics is the practice of capturing and analyzing customer interactions across every touchpoint — phone, chat, web, email — to understand behavior and improve CX strategy.
JWT
Secure token binding web-messaging sessions to a known user to start personalization earlier.
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NBA
Context-aware recommendation (sell, save, educate, or “no offer”) based on eligibility, propensity, and intent signals.
Next Best Action
Next Best Action is an AI-powered recommendation engine that suggests what an agent or system should do next in a customer interaction.
NPS
Likelihood to recommend; shaped by timing and relevance of outreach and offers.
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Screen-Pop
Automatic opening of the correct CRM record when the interaction arrives, ideally enriched with context and recommended actions.
SLA
Commitment to responsiveness (e.g., % answered in X seconds) and handling; missed SLAs drive dissatisfaction and costs.
Smart Connector
A Smart Connector is a pre-built, certified middleware solution designed to seamlessly integrate CRM systems with contact center platforms like Genesys Cloud CX.
SMS
Lightweight, high-read-rate channel for confirmations and proactive updates (e.g., promises-to-pay, appointment reminders).
Speech and Text Analytics
Speech and Text Analytics use AI to transcribe and analyze calls and digital messages.